118 & Sutter delivers expertise cultivated through training and deep business application from Fortune 500 companies and entrepreneurial business settings. 

This background allows for a hands-on, insightful approach to the unique challenges of each client.  

Take a look below at what 118 & Sutter offers and connect to learn more.

CAPABILITIES

BRAND & product management

  • Brand Architecture Development

  • Segmentation & Targeting

  • Value Proposition Development

  • Positioning & Messaging

  • Business & Portfolio Analysis

  • Market Sizing & Forecasting

 

NEW PRODUCT DEVELOPMENT & INNOVATION

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  • Innovation Strategy & Process Development

  • Market & Opportunity Assessment

  • End User Analysis

  • Competitive Landscape & Benchmark

  • Category & Channel Management

  • Pricing Strategy 

  • Commercialization Planning

 

VOICE OF CUSTOMER & INSIGHT GENERATION

  • Qualitative Primary & Secondary Research

  • Survey Development

  • 1:1 Consumer / Customer Interviews

  • Database Analysis

  • Quantitative Research Reporting

 

 

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